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Research papers

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Eleonore Grimm, Dieter Schmid
June 15, 1988

Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector? (German)

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984

Research papers

What can indicators of consumer mood do towards providing an annual forecast of economic activity in a given sector?

This contribution considers the capability of different indicators of the overall consumer mood to make predictions about the building-savings market in the Federal Republic—the Allensbach Indicator and the Consumer Climate Index of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Dieter Schmid
June 15, 1984